The Challenge
A mid-size law firm was pursuing every RFP and inbound inquiry without a clear qualification process. Lawyers were spending hours on low-probability pursuits. Win rates hovered at 18%, and BD efforts were often disconnected from the firm’s growth priorities.

The Solution
We implemented a BD Blueprint — a structured pursuit framework, qualification criteria, and an experience management system. We also trained partners on targeted pursuit strategy and built a centralized proposal library.

The Results
- Win rate increased from 18% to 37% in 9 months.  

- 120+ lawyer hours/month saved by avoiding low value pursuits.

- BD efforts aligned to three priority sectors, resulting in one new seven-figure client.

Takeaway
A clear BD strategy turns effort into wins, not wasted hours.

The Challenge
A full‑service firm was missing cross‑selling opportunities because client, matter, and billing data lived in separate systems. Partners weren’t aware of the breadth of work done for key clients, and there was no systematic way to identify growth opportunities.

The Solution
We led a data integration and client review process, creating a unified client dashboard. We facilitated cross‑practice client team meetings and developed a targeted key client program focused on revenue expansion.

The Results
- Identified $2m in near-term cross-selling opportunities.

- Increased share of wallet with three top clients by >12% in a year. 

- Created a replicable process for ongoing client growth reviews.

Takeaway
Your biggest growth opportunity might already be in your client roster — if you can see it.

The Challenge
A leading litigation boutique had outdated online profiles and a bare‑bones website. 87% of their traffic landed on bios — yet most were incomplete or had no thought leadership linked. Prospects were doing due diligence online but not reaching out.

The Solution
We redesigned digital touchpoints — refreshed bios, linked recent matters and articles, and optimized for SEO. We developed a quarterly thought leadership calendar and used LinkedIn to amplify content.

The Results
- 28% increase in inbound inquiries in 6 months.

- 1,500 new unique visitors to the site from targeted organic searches.

- Secured two new corporate clients directly from online discovery.

Takeaway
Your best prospects are already researching you. The real question is: are you making the right impression?

The Challenge
A national firm’s senior lawyers were handling routine BD tasks like pulling pitch materials, managing contact lists, and coordinating events. This leakage was costing the firm $450K+ annually in lost billable time.

The Solution
We introduced a BD operations support model — shifting low‑value tasks to a centralized team with clear workflows, templates, and automation for pitches and events. Lawyers were freed up to focus on relationship building and client work.

The Results
- Recovered 1,200+ billable hours/year for senior lawyers.

- $500K in recaptured value from reduced leakage.

- Improved consistency and speed in pitch delivery by 40%.

Takeaway
Cut the busywork: when lawyers focus on high‑value work, profitability and client results follow.